TechCrunch continues to reveal information on Facebook on the basis of the documents to which access has been. If you remember, I have mentioned a few hours ago that the social network was planning a new application for iOS with characteristics very similar to other apps of photography of social as Color, Instagram or Path. Well, because there it will not be the thing, because the intentions of Facebook are much older than that.
According to investigations made since the aforementioned blog, photo application project is just the tip of the iceberg of all a new mobile platform that Facebook has been working two months and which bears the name Spartan Project. In other words, its a series of applications that use the ecosystem of Facebook (accounts, credits, etc) to offer the user a multitude of games and other entertainment programs. Nearly 80 developing companies would have been working on the project so far, with Zynga and The Huffing Post as examples.
But most importantly of all this is that the expected platform of applications will not be integrated into the App Store but will directly work on Safari Mobile as independent from the Apple store in HTML5 web applications, so that Facebook is not pass by the box of the block they are left with part of the dividends. Facebook credits are the currency on this new platform, perhaps why just announced that they extended these credits to 13 countries over the next month.
Taking into account that Zynga has for example applications in the App Store it would have to see how will the situation after the launch of the platform. It is more than clear that an ecosystem as this could do much harm to the official Apple applications channel even if it is something that cannot be avoided. Let us remember that the own Jobs mentioned already some time ago in a keynote: who does not want to go through the rules of publication of the company or do not want to pay this always can use the HTML5 format and function as a web application.
Obviously the most negatively affected by this movement of Facebook is not so much as Adobe Apple, for them Yes will be a serious blow observe as a new mobile model arises behind him using the rival format to Adobe Flash. And when are we going to be able to test these new applications sponsored by Facebook? As soon as within a few weeks, when some of these apps arrive already fully completed and others will start in demo mode to show what they will be able to.
These are interesting times for the sector of mobile technology. The social network has found a cake that is not to stay outside despite the lack of attention that has been giving its official application for iOS so far and whatever the outcome of this project, we are convinced that Spartan Project will generate a stir in the coming months.
